Le Glitter—Corporate Identity Design, Magento E-Commerce Design and Development
I was approached by a very market conscious, local jewellery merchant to create a modern, competitive branding for her business. She was surprisingly aware of current trends and had a clear image of what she wanted - minimalistic, clean, almost Apple-like experience with fairly simple shapes and strong but not overwhelming colour palette. I prepared few variations of colour palettes, font choices logos and logotypes, from which the client could choose preferable set.
The next stage was to create an ecommerce presence and position it right among the top competition—probably the most complex project I have ever worked on. Experienced after developing Pitter Patterns, I set the bar very high and promised to produce a modern and stylish website.
Certain requirements from the client forced me to rewrite and expand a lot of Magento's existing code. To enhance the interface and speed up the way things worked I decided to replace some of the existing elements with jQuery solutions, including Ajax driven catalogue and search pages. The whole website was built with SEO and social networking potential in mind.
Unfortunately, once the build was completed, the client ran out of funds and the project was never released.