Nudge CRM—Print, Branding and Web Design and Development
Nudge is your integrated sales and operations eCRM engine targeting restaurant and bar chains all over UK, and recently other countries.
In 2013 they decided to rebrand and establish themselves on a bit more edgy side of the industry. I worked closely with their Head of Design and CEO to come up with branding concepts to achieve this, which then was translated into a full campaign.
The first stage was to design and build their new fully responsive website, highly optimised for performance across all devices. Thanks to heavy use of SVGs and many other tools, technologies and techniques I managed to deliver the fastest site I’ve ever had a chance to build.
The next stage was to design a number of marketing collateral—business cards, stationery, print ads folders and banners, and even complete issue of a newspaper!