Probably the most complex project I have ever worked on. I was approached by a local designer jewellery merchant and asked to create a complete branding for her together with an online store. Experienced after developing Pitter Patterns, I set the bar very high and promised to produce a modern and stylish website.

Certain requirements from the client forced me to rewrite and expand a lot of Magento's existing code. To enhance the interface and speed up the way things work I decided to replace some of the existing elements with jQuery solutions, including Ajax driven catalogue and search pages. The whole website was built with SEO and social networking potential in mind.